Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...
Starbucks Rewards members can enjoy a free cup of coffee the Monday after the Super Bowl. The freebie will allow customers ...
CEO Brian Niccol explains the company’s pivot back to its roots.
The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...
Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...
Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.
Starbucks’ CEO has been hard at work trying to restore the company to growth. The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the ...
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...