Theater owners attending Universal's presentation in Las Vegas are the first members of the public to get a glimpse of the continuing story of the Witches of Oz.

When Ariana Grande, Cynthia Erivo and director Jon M. Chu took the stage in Las Vegas last April to tease “Wicked” months before its theatrical release, there was a cautious optimism that the long-anticipated film would be a hit.

Like a seed dropped by a skybird, “Wicked” stars Ariana Grande and Cynthia Erivo and director Jon M. Chu returned (presumably by bubble) to Las Vegas for CinemaCon, the annual convention for movie theater owners.

Let us rejoicify! At CinemaCon on April 2, Ariana Grande and Cynthia Erivo stopped by to debut the Wicked: For Good trailer and play their versions of “No Good Deed” and “For Good” for movie-theater owners across the country,

Erivo and Ariana Grande were on hand to introduce the first footage of the sequel at CinemaCon. Follow the yellow brick road to the conclusion of Elphaba's story. A lucky few got the chance to get a glimpse of that journey in the first trailer for Wicked: For Good at Universal's CinemaCon presentation on Wednesday evening.

Universal put forth one of the biggest marketing campaigns this side of "Barbie" last year for "Wicked," and it was rewarded with the biggest box office returns ever seen for a Broadway musical adaptation.