Flag football is one of the fastest-rising sports in the United States and will be a part of the 2028 Olympics in Los Angeles.

The NFL is pushing hard to increase girls flag football participation, and that effort is working at the high school level as it is one of the fastest growing sports at the prep level. The league is taking advantage of its huge platform during the Super Bowl tonight to run a fun two-inute ad entitled “Flag 50,” and it is pretty cool.

The Houston Texans launched their girls' flag football program in the Houston area in 2023 to help "create equitable opportunities for young female athletes." They now plan to bring the program to two Austin-area school districts.

Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women's sports in the United States. With flag football,

The spot features cameos including NFL legend Pat McAfee as the principal, the Minnesota Vikings’ Justin Jefferson, Myles Garrett from the Cleveland Browns and NFL legend Marshawn Lynch as a fan on the bleachers. The female athletes in the spot are all played by real flag stars from around the world.