“Everyone now gets the power of YouTube,” Morgan said, pointing to the appeal of his channel to world leaders who have appeared on his show such as Ukraine’s Volodymyr Zelenskyy and Israel’s Benjamin Netanyahu. “You can do an interview with conventional TV but where are you going to get that kind of audience? It is the future.”

Across several banks of screens in a small TV production control room, a group of American pundits are screaming at each other. It's a Monday afternoon in mid-November and, naturally, the topic is the election.