Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

An overview of Share of Voice (SOV)'s role in market share across different categories in Amazon's online marketplace. The total share of voice (SOV) is a good predictor of market share on Amazon, ...

Understand and benchmark performance on paid search investment across 18 product categories. WARC has collected paid share of voice data for top brands in 18 leading product categories to help you ...