Some of today's most iconic ads show no sign of the dreaded 'pivot to video' – and perhaps the most iconic campaign of all is also the longest running. Absolut Vodka has produced over 2,000 ...

Coca-Cola Europacific Partners (CCEP) has unveiled Absolut Vodka & Sprite Watermelon – the brand’s first-ever flavour ...

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Coca-Cola Europacific Partners (CCEP) has launched Absolut Vodka & Sprite Watermelon – the ready-to-drink brand’s first ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer ...

In a US vodka market growing steadily at a rate of 1.4% 1 per annum, Absolut had been experiencing six years of year-on-year market share and volume decline. This was driven by ...

Pernod Ricard-owned Absolut Vodka is taking advantage of the larger iPhone 5 screen ... However, we evaluate technology and possibilities from campaign to campaign,? he said. ?In our latest campaign ...

Absolut Vodka is a global brand uniting diverse people around the world for decades. The brands purpose is to create a more open world by taking a stand in themes like LGBT, open society, gender ...

Pernod Ricard, the maker of Absolut vodka and Malibu rum, is feeling the pain from China's anti-crime campaign. The liquor giant's sales of Chivas Regal whisky fell last quarter as the Chinese ...