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Marketing results don’t add. They multiply and synergize.

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...
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Additive Main Effects and Multiplicative Interaction and Yield Stability Index for Genotype by Environment Analysis and Wider Adaptability in Barley

This is a preview. Log in through your library . Abstract Genotype by environment interaction distorts genetic analysis, changes relative ranking of genotypes and a major obstruction for varietal ...
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Weighted Estimation of AMMI and GGE Models

Journal of Agricultural, Biological, and Environmental Statistics, Vol. 23, No. 2 (June 2018), pp. 255-275 (21 pages) The AMMI/GGE model can be used to describe a two-way table of genotype–environment ...