Gemini Advanced, the paid version of Google's AI chatbot, costs $20 per month. That subscription fee gets you access to new and experimental AI models before they come to the standard Gemini experience, plus exclusive features like the ability to create Gems, custom chatbots that operate to your specifications.

Google went from being a dark horse in the AI space to a frontrunner with its Gemini offerings. To keep up that momentum, Google is announcing a slew of Gemini updates that will enhance the AI assistant's overall experience -- including for free users.

Google is adding new personalization features to Gemini, including an option to have the chatbot search across your Google ecosystem activity.