Sold by the scoop, each is priced at a competitive ... Professor of Marketing at IIM Ahmedabad, picks out how Amul democratised ice cream consumption and became the largest player.

Gone are the days when legacy players like Amul ... plans to scoop up a large chunk of health-conscious customers with its high-protein, low-calorie, sugar-free, and plant-based ice cream options. “ ...

The one thing about ice cream that just irks me, though? Having to wrestle the concoction from a frozen-solid pint, a task ...

As per Times of India news, Amul has been airing television commercial since March 2017 that distinguishes between ice cream and frozen dessert. Hindustan Unilever (HUL) and Vadilal Group have ...