Today, at the start of 2022, marketers still tend to see someone’s year of birth as their defining characteristic, especially when it comes to thinking about the audience they want ... more about ...

Consider China and Indonesia. These are extremely different markets in terms of consumer mindsets, histories, and cultural roots. Yet our research found that the needs that motivate Chinese ...

With an investment mindset, the target audience becomes more knowable, and the target becomes smaller and smaller until your team can strike reliably and consistently. How Can B2B Marketing Teams Use ...