"But the [new] campaign started a public uproar that BMW was turning its back on one of the best taglines ever." The 1975 ...

In fact, the flexibility, low cost and high effectiveness of slogans make them almost mandatory for companies of any size, he says. The best slogans are mini-vision statements. When carefully ...

The best payoff lines are forever ingrained in our collective consciousness. “For a long time if I said ‘think’, you thought ...