A late entrant in India’s ₹70,000-crore decorative paints market, Birla Opus has spent the past year taking on entrenched competitors with a mix of product innovation, aggressive distribution ...

Birla Opus Paints, the decorative paints division of Grasim Industries, is set to penetrate tier 2 and tier 3 markets through an innovative franchise model, targeting smaller towns with compact ...

New Delhi [India], April 2: For decades, the Indian paint industry has been ruled by conventional choices, but a bold new contender is here to shake things up, Birla Opus Wall Paint Solutions.

Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, announced its partnership with JioHotstar. The paint brand in India is a key partner of TATA IPL 2025. The ‘Indian ...

Inderpreet Singh, Head of Marketing at Birla Opus Paints, was recognized with The CMO Creator Ecosystem Award at the Pitch CMO Summit - Mumbai 2025, held on March 21, 2025. The summit, organized ...

New Delhi: Paint brand Birla Opus, a part of Grasim Industries under the Aditya Birla Group, has been making aggressive marketing moves since its launch last year, aiming to carve a space in a ...