BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V.
WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...
"In 2025, we want to be the No.1 sports drink" - Kobe Bryant had a bold vision for the BodyArmor sports drink originally appeared on Basketball Network. BodyArmor founder Mike Repole introduced his ...
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...
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Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the energy drinks
We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the visual ...
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