Macy’s is trying out new technology geared to make the right match between body and bra. Acknowledging that buying bras that fit properly can be frustrating for shoppers, Macy’s, in 10 of its larger ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Consider these tips next time you go bra shopping. Because people have been looking for comfort for the past two years, bras have taken a bit of a backseat. But now that things are opening up again ...

Our team of experts has selected the best sports bras out of hundreds of models. Don't buy a sports bra before reading these reviews.