Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving ...

Discover the essential steps to becoming a brand manager, including education, skills development, and networking strategies.

Q4 2025 Management View CEO J.K. Symancyk discussed the company's strategy to drive growth through its "Grow Brand Love" initiative, which emphasizes shifting from a banner-oriented approach to a ...

An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search ...

For the past two years, marketers—and everyone else—have been trying to wrap their heads around the impact of generative AI ...

The Oscars: how the Academy protects its golden brand Data analysis uncovers how the Academy of Motion Picture Arts and Sciences protects its Oscar brand, focusing on three coveted marks. In a 2025 ...

Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James Bond's legacy with careful brand management as the tech giant integrates the ...