How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Positioning has long been a linchpin of any branding campaign, but more recently it’s been dethroned by what Professor Alice Tybout terms a “higher order” — brand purpose, which is a way of making a ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...

Your brand position refers to how your company appears on traditional search engine results pages (SERPs) when users look up your business or brand terms. Understanding this allows you to take ...

Digital Silk, an award-winning digital agency, shares expert insights on how brands can enhance customer preference in today's competitive landscape.Digital Silk Reveals Strategies To Increase Brand ...

Silversea has unveiled its new brand positioning, To Finding More, which is now live across its channels and platforms. The company said in a press release that the reimagined brand expression ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared ...