Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, and training, boosting growth.

Not long ago, many companies believed that customer relationship management (CRM) software was the solution to all of a company's woes. The belief was that CRM software would help companies identify ...

Implementing a CRM solution in a retail environment is a complicated undertaking. Incorporating the requirements of stores (and other channels, such as Internet and catalog), distribution facilities ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

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Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

Colleagues seated at a desk in a co-working room. It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your ...