Founder Elly Ross sits down with TODAY’s Dylan Dreyer to talk about how she pivoted from a career in tech to candy and how she decides which candies to carry in her shop. IE 11 is not supported.

A candy shop in Boston's South End is making a massive splash on social media thanks to its popular Swedish candy.

Ideally, a candy shop should be in a very busy area of a community so it can take advantage of foot traffic, as well as impulse buying by consumers. Also consider offering customers a free ...