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Chelsea unveil new logo that's sure to irritate (or amuse) London rivals
To that end, Chelsea will have the letters 'LDN' under their recognisable blue goblin lollipop lady fella - or a heraldic ...
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Revealed: The new Chelsea emblem which the Blues have trademarked ahead of their 120th anniversary next year as they claim to be 'London's true club'
Chelsea have trademarked a new emblem ... come up with a 'new visual identity', including creating the logo which sees their blue lion positioned above the letters 'LDN'. Insiders insist this ...