Yet when Gans joined PepsiCo in 2017, he found a disjointed situation. “We had a lot of very talented, hardworking people all doing their own thing,” he explains, “and there was really no incentive to ...

Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It ...

You’re in dire need of a gift for the preschool teacher, but it’s close to your toddler's bedtime. It’s the busiest week of your life and, as Murphy’s Law would have it, your best friend’s not ...

Rwazi, a leading hyperlocal market intelligence platform catering to organizations worldwide, has launched its groundbreaking consumer insights tool, Lumora. It developed this cutting-edge tool to ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced the launch of "InsightIQ Sentiment", a cutting-edge Generative ...