Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...