Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

In this article, we’ll explore how AI is revolutionizing advertising, streamlining processes, and opening new avenues for innovation in creative ad testing. AI brings with it an array of ...

When we published our rankings of the Most Creative People In Advertising back in October, we received criticism from several readers who felt the list failed to include enough women. On one hand ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

PETALING JAYA: The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Highly creative advertising is critically important for less familiar brands. Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand ...

In order to maintain brand consistency, and to ensure that UAB retains the rights for creative work (content, design, video, photo, web) and digital advertising metrics produced by UAB-approved ...

The power of social media continues to transform how brands engage their target audiences. It's also placed a burden on them to be "always on." And brands, for the most part, are responding to ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

NEW YORK, March 19, 2025 (GLOBE NEWSWIRE) -- Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has been awarded multiple patents ...