The Nike Air DT Max '96 shoes Kendrick Lamar wore during his Super Bowl Halftime Show performance have gone viral this week, ...

The likely top five NFL Draft selection isn't shying away from his roots as he prepares to begin his NFL career.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Jimmy Fallon brought the energy to The Tonight Show as he welcomed Philadelphia Eagles stars Jalen Hurts and Saquon Barkley while paying tribute to Kendrick Lam ...

The Shedeur Sanders hype train continues to chug along and has now hit overdrive. He has made several appearances, ranging from courtside NBA games where Greg Anthony gave his blazer to give to his ...

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion ...

Deion Sanders has taken aim at NBA legend Michael Jordan and explained why he has never been very interested in the former Chicago Bull. Coach Prime is currently the Colorado Buffa ...