How Did the Super Bowl’s ‘I'm Going to Disney World’ Slogan Originate?
The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrat ...
Medical Marketing & Media1d
Sneezy or sleepy on allergy meds? Allegra and Disney’s Snow White have answers
The allergy relief brand from Opella teamed up with one of Disney’s iconic princesses to deliver a message around allergies.