KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.

AB InBev and Ghost launched an energy drink in 2020. Now, the brand is anchored by the drink and its "authentic flavors," ...

Keurig Dr Pepper owns two energy drinks, Venom Energy, and Xyience Energy. Lourenco and Hughes established GHOST as a ...

Better-for-you energy drinks are shaking up the category: and come with an opportunity to broaden the market to more women ...