At one end you have the gearheads who salivate over every advancement in club technology and know their way around a ...

Golf shoes are like parents of a wild teenager: They don’t get any respect. Just like a 14-year-old thinks their parents are ...

Rory McIlroy’s return to competition for his first start of 2026 came with a familiar twist: new year, new equipment—and a ...

As Golfweek reported Wednesday, Max Homa has signed several new endorsement deals in recent weeks and will become a staff player with Cobra starting Jan. 1. Homa, a six-time winner on the PGA Tour, ...

The inbox used to be full this time of year with equipment companies detailing their latest brand ambassadors. Here's why OEM ...

July 4 is a great time to save on golf equipment and apparel. Sales include FootJoy golf shoes, Adidas golf apparel, TaylorMade golf equipment and more. Some sales offer discounts of up to 45% off.

Tour Edge adds a Hot Launch golf ball aimed at higher launch, low spin and soft feel at an accessible price point.

The golf industry loves selling you “revolutionary” tech every season. Most of it’s overblown. But some trends in 2025 are genuinely changing how we play and practice. Here’s what’s actually worth ...

ORLANDO, Fla.—The Masters Tournament is the first sign of spring for many northerners, frostbacks and frozen tundrists (a word I invented for your reading pleasure). The PGA Merchandise Show annually ...

Setting up your golf bag for success on tough days is just as important as it is on your best days, which is why it’s crucial to avoid certain gear mistakes in your bag and during a fitting. You may ...

Five Iron Golf, which has emerged as one of the most successful brands in the burgeoning golf entertainment sector with its cutting-edge indoor simulators and premium amenities, is strengthening ties ...

What is your golf equipment telling you about your swing? In this video Neil Tappin and Alex Elliott discuss some of the ...