For years, SEOs optimized pages around keywords. But Google now understands meaning through entities and how they relate to one another: people, products, concepts, and their topical connections ...

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what your brand is known for. New AI platforms, powered by generative ...