To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

HSBC posted annual profit on Wednesday that beat estimates, helped by increased revenue in wealth and markets businesses, and set stiff cost-cut targets as its new CEO implements a revamp of the ...

A green investing campaign group co-founded by film director Richard Curtis is to close after a slump in donations.

Julius Baer has named former HSBC chief executive Noel Quinn as its next chair, as the Swiss bank and wealth manager embarks on a cost-cutting drive and aims to recover from a crisis triggered by its ...

Learn about Alzheimer’s Society and Alzheimer Scotland strategic partnership with HSBC and the launch of the Dementia Matters campaign. 225,000 people will develop dementia this year; that’s one ...

HSBC said it needed to adjust its targets because ... the economy towards net zero," said Christophe Etienne from climate campaign group Reclaim Finance. Zahra Hdidou, a climate advisor at ...

HSBC's campaign, by VML UK, wins Gold for empowering Indian students abroad. Featuring cricket icon Virat Kohli in 'Gully Cricket,' it resonated widely and significantly boosted new international ...

Jevon Groves said Hong Kong’s disastrous start to their HSBC SVNS qualification campaign may have been the “reality check” ...

HONG KONG, Feb 19 (Reuters) - HSBC (HSBA.L), opens new tab expects to incur $1.8 billion in expenses by the end of next year related to an overhaul initiated by its new CEO to cut long-term costs ...

Today could be the last day at HSBC for some investment bankers at ... Senior management hasn't been immune to Elhedery’s campaign to cut costs. A little over 40% of the company’s top 175 ...