From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands NEW YORK , Nov. 30, 2022 /PRNewswire/ -- As the value ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s how brands can stay ahead.

Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...

There’s a lot of chatter about the future of influencer marketing. And with so many changes in the social media landscape, I often have brands asking me if I think it’s still worth investing in. As ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

An influencer on a social media site that is generated entirely by AI. As of 2026, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...

With a nod to digital life, Merriam-Webster has expanded its "influencer" definition to include a "person who is able to generate interest in something (such as a consumer product) by posting about it ...