Chirag Shah receives funding from National Science Foundation (NSF). The prominent model of information access before search engines became the norm – librarians and subject or search experts ...

Search is dead, long live search! Search isn’t what it used to be. Search engines no longer simply match keywords or phrases in user queries with webpages. We are moving well beyond the world of ...

When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs ...

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like ...

In the digital age, the ability to find relevant information quickly and accurately has become increasingly critical. From simple web searches to complex enterprise-knowledge management systems, ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...