"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the spotlight—and this time, it’s softer, healthier, and far less terrifying than the 1980s spiral ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...