Bay Area rapper LaRussell hopes to sell 100,000 copies of his new album, "Something's in the Water," in 30 days - and is ...

Celebrities like NBA star Kyrie Irving and Snoop Dogg have stepped up to support LaRussell's direct-to-consumer model, while ...

Independent artist LaRussell sets a new record after Kyrie Irving pays $11,000 for his digital album, proving the power of ...

Bay Area rapper LaRussell is going direct to fans when it comes to selling his music — and he’s getting celebrity support in ...

Vallejo rapper LaRussell is paying it forward after Kyrie Irving spent $11,001 on his album, pledging to help fans with rent, ...

California rapper LaRussell has taken an unconventional approach to selling his album, and it's paying dividends with the ...

LaRussell’s unique approach to selling his new album, Something’s in the Water, is paying off: he says he got a major ...