A Taylor Swift endorsement is a good bet for a brand. An exclusive Taylor Swift concert on a brand’s behalf is an even better ...
Live commerce is no longer new or revolutionary in Thailand, having entered the market in 2016. However, AI-powered live commerce is still in its infancy here. In contrast, China has fully embraced AI ...
The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior ...
Companies that invest in AI technologies early on may not only gain a competitive advantage, but they may also actively shape ...
live-streamed shopping via e-commerce apps and social media platforms is huge. Leading live commerce platforms include e-commerce giant Alibaba's Taobao Live and Douyin, China's version of TikTok.