It’s about the journey.” In the book The Mamba Mentality: How I Play, Kobe reflects on his career, mindset, and the principles that drove his success. It provides insights not only into his basketball ...

"And people are out here yelling Mamba mentality from their mama's house. I'll leave you with that," Book said, before abruptly leaving the post-game presser. Perhaps the four-time All-Star ...

Kobe Bryant once revealed how his 'Mamba Mentality' inspired LeBron James to become a fiercer competitor and better leader.

The LSU women’s basketball team showed off of a special edition of Nike’s Kobe Bryant sneakers ahead of March Madness.

Another of Bryant’s books, “The Mamba Mentality: How I Play” has also reached No. 1 on Amazon’s non-fiction sales charts this week. Bryant released that book in 2018, the same year that he won an ...