In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

While the benefits of green tea have been known for decades, what if we told you there's a drink vying to replace your ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

Love matcha? With a global shortage on the way, now’s the time to check out Dubai’s best matcha spots before supplies run low ...

Another added, “you have lost 80% of your target consumer base, we implore you to reconsider your brand proposition.” “Have you all seen that squeeze tube matcha video?” TikToker Joe Lee ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.