I’ve worked in influencer marketing for over 10 years, and the most notable shift I've seen in the last few has been the rise of micro-influencers. Back in 2022, HubSpot’s research showed that ...

Celebrities endorsing products have long been a cornerstone of the marketing world, driven by the simple fact that people trust familiar faces. A well-known name attached to a product has historically ...

CreatorIQ’s chief partnerships officer discussed the rise of creator commerce and the “messy middle” workflows that AI is ...

Micro influencers are popping up all over Boston, sharing details of their days, favorite restaurants and workout routines to their online followers. Micro influencers are content creators who have ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

The government wants to formalise the use of influencers and bloggers to shape online narratives as social media becomes a central battleground for public opinion.

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...