Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...
Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...
Ad-management tech provider AerServ on Thursday launched open-call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand ...
Mobile marketing platform AppLovin has acquired app header bidding solution MAX Inc for an undisclosed sum. MAX provides a platform for advertisers to bid on a publisher’s catalogue. As part of the ...
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin (https://applovin.com), a comprehensive mobile gaming platform, announced today it has agreed to acquire MAX Inc. (https://maxads.io), a leading in-app ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin (https://applovin.com), a comprehensive mobile gaming platform, announced today it has agreed to acquire MAX Inc. (https://maxads.io), a leading in-app ...
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