From loyal companions to scene-stealing stars, dogs have a special way of captivating hearts—both in life and on screen. For ...

Nostalgia, when a brand does it right, is a flex. It signals permanence: It feels like we’ve always been here, and we always ...

Boy Abunda is the star of Netflix's nostalgic ad for the movie " The Electric State ." In the three-minute act, the Kapuso host with a full head of hair brought back viewers to the '90s, delivering ...

It’s common for companies to reach for the nostalgia button when trying to restore ... immersed ourselves in vintage ads and old books about the nameplate, and spent a lot of time trawling ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business.