Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies.

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...

Creatives are vital to every organization, but many applicants in this space forget to communicate their impact.

The best logo maker is an essential design tool for anyone looking to differentiate their brand online. My round-up here offers apps ideal for designers and non-designers who need to help their ...

Regardless of what your position may be in an organization—from the very top to somewhere further down the ladder—building and maintaining a strong personal brand is not just a nice-to-have ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...