A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of ...

“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications. Organizations have been turning to ...

How can you use customer information to deliver a personalized experience without it coming across as creepy? The first time I heard the phrase "creep factor" was while doing some consulting for a ...

There has been a significant uptick in marketers’ efforts to prepare and deliver more personalized messages and experiences to targeted audiences across all channels. Forrester reports that 91% of ...

It’s easy to do project-based learning, it’s just hard to do it well. Project-based learning is a great way to engage students, to encourage collaboration and creativity, and to promote authentic work ...

E-commerce has come a long way in the past few years. Businesses can no longer put up a virtual storefront and promise to ship items quickly and assume customers will show up. Their e-commerce ...

Just like one size doesn’t work for all students, one size doesn’t make sense for schools adopting personalized learning either. By definition, every personalized learning school should be tailored to ...

When the human genome sequence was launched in 2000, it introduced the possibility of personalization in health care. Such personalization can be applied to nutrition, a key health determinant, to ...

The New York Times reported yesterday that Google is working on an "all-new search engine" while also working on Project Magi, aimed to add AI-based features to the existing search engine. In fact, ...

We gave Matchmine a small writeup from the DemoFall conference yesterday, but I wanted to dive into the concept here a little more. What Matchmine is trying to do is create a universal preferences ...