As tech develops at speed and we encounter an increasing number of ads in the digital realm every day, it might like like print ads are a thing of the past. However, many brands are still making ...

In 1980, the advertising agency TBWA made an ad for Absolut Vodka featuring a bottle of its product with a halo above it and the words "ABSOLUT PERFECTION" below. The ad was an instant hit ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

However, the ad lacks a print-to-mobile activation in getting consumers to actually download the Samsung Wallet app. To increase downloads, P&G could benefit from adding a QR code, augmented ...

Despite a 58% jump since 2020, print ad growth flatlines at just 1% in 2024—TAM report signals industry slowdown. Print advertising maintained its position in 2024, witnessing a 58% increase in ...