Master Market Segmentation for Enhanced Profitability and Growth

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...
Forbes

Clustering: The New World Of Retail Product Segmentation

Fran Quilty, Conjura's co-founder and CEO, is an entrepreneur who has been part of the creation of businesses serving the eCommerce sector. For retailers, the digital age has ushered in many new ways ...
Inc

Product Positioning

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...
Business Wire

A Biopharmaceutical Products Market Client Successfully Evaluated Consumer Demand in Target Markets | Infiniti’s Recent Success with Market Segmentation Strategies

LONDON--(BUSINESS WIRE)--The biopharmaceutical products market is crucial and highly challenging. Biopharmaceutical products manufacturers require specialized and high-cost equipment to support ...
GamesIndustry

In-app ad segmentation 101: How to split and analyse your players

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...