TV-based retailer QVC has expanded its ecommerce capabilities with a new analytics platform that extends the company's marketing services from television to email and beyond. QVC began in 1986 as a ...
Like other aspects of retail sales today such as the creeping obsolescence of brick-and-mortar stores, the business of retail-on-TV would also seem to be an anachronism-in-progress. But HSN and QVC ...
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