The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...

Some state safety agencies, realizing the same old tired safety warnings just make drivers' eyes glaze over, have been turning to some more creative wording for their safety campaigns. Back before ...

You may have heard that federal officials are cracking down on highway humor. Signs like “Seat belts are in, everybody’s wearing them” and “Don’t be a grinch, let them merge” are to be phased out by ...