Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think ...

The second-price auction is crumbling. All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or are deep in experiments with first-price header bidding auctions. The tests ...

For those of us in programmatic advertising, few recent examples better illustrate this fact than Google’s shift to a first-price auction model. For those readers outside of programmatic, fear not, ...

Some of the advertising industry’s largest players have joined forces to propose new standards for transparency in the digital auctions that increasingly dominate ad sales. These auctions determine ...