Duracell has changed hands a few times, but today, it's owned by Berkshire Hathaway — the same conglomerate behind Dairy ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

Register for the upcoming Packaging Recycling Summit to learn how the battery giant is eliminating plastic while boosting ...

Battery giant Duracell hoped for a Super Bowl shock Sunday ... that part of your brain reserved to think about batteries is very small and that part to battery advertising is even smaller ...

How long a battery can power a car if the charging system fails. A higher score reduces the risk of failure if accessories are left on. The Duracell 51R is part of the Car Batteries test program ...

How long a battery can power a car if the charging system fails. A higher score reduces the risk of failure if accessories are left on. A higher score means more reliable cold starts. This test ...