As Americans get thrifty, retailers are turning to the tried-and-true strategy of loyalty programs in the hope of members ...

Their loyalty program almost turns ordering into a game, where we keep trying to get to the next level. Through the Starbucks app, you can find special offers, reload your card, and even redeem ...

Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS. The coffee giant tapped digital technology provider Codilink, which specializes in mobile services ...

this marks the first time Starbucks is integrating the partnership with its loyalty program, which currently boasts 10 million members. Coffee fans will likely enjoy reading the publisher’s ...

Starbucks Coffee Co. has unveiled the largest combined mobile payments and loyalty program in the United States. With the Starbucks Card Mobile application for Apple’s iPhone and iPod touch ...

you need to spend a minimum of $25 at Starbucks before you get something free. For most people, it’s unlikely they’ll stick to one specific coffee chain regardless of the loyalty program.

While rewards programs have an obvious benefit of building customer loyalty, the increasingly ... menu exploration and brand affinity." Starbucks has been an industry pioneer in digital rewards ...