Taco Bell is on the fast track toward 10,000 U.S. restaurants, and it’s doing so through a variety of innovative store designs, from its urban-based Cantinas to digitally focused Go Mobile prototypes.
Taco Bell, the Mexican fast-food chain with 7,000 restaurants in the U.S., drove more than 170,000 store visits with a two-week mobile campaign that raised money for a college scholarship program.