This is your first of three free stories this month. Become a free or sustaining member to read unlimited articles, webinars and ebooks. The rumble of the train passing underfoot is a familiar sound ...

Most oscilloscopes these days offer from 25 to 50 automated basic measurements with optional measurements for specialized analysis running close to 100. With all this measurement horsepower available ...

I was watching Ben Krasnow making iron nitride permanent magnets and was struck by the fact that about half of the video was about making a magnetometer – a device for measuring and characterizing the ...

In ancient times when someone needed to make a measurement, they would turn to something close at hand, often literally a hand. A tradition that originated thousands of years ago in Egypt that is ...

Many volatile organic compounds (VOCs) are potentially harmful to the environment and people, so it’s useful to know when they are present. These authors developed a method to identify VOCs that ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...