On social media, our furry and friendly pets appear to be more persuasive influencers. In a small study recently published in ...

Amongst these seven stylish influencers you'll probably never run out of office looks again. This content can also be viewed on the site it originates from. “One Instagram account I'm obsessed with ...

"Petfluencers offer distinct advantages compared to human SMIs. While the persuasiveness of human influencers often stems from their relatability or aspirational appeal, petfluencers are seen as more ...

Exclusive data from Lefty shows beauty’s biggest categories — makeup, skincare, fragrance and hair — faced Q1 slowdowns.